A Sprint is a bootcamp for any creative, design, brand and content issues. A much faster and much more effective way to solve problems. Going from brief to the delivery in just days instead of months by getting a bunch of people together to solve something difficult in an extremely fast, effective, and fun manner. Pretty much everything can be sprinted and solved in a short time if you gather the necessary conditions.
We know this works because:
It empowers clients, creatives, cultural insiders and consumers to work intensely together as one - free of the traditional frictions that drain creative energy, neutralize talent and distort thinking.
It’s Efficient - It saves time from weeks worth of back & forth, to a 5 day sprint strictly that accomplishes a lot of work in record breaking time.
All the right players & departments (that don’t normally connect with each other) are in the same room. We dismantle the org chart & put everyone in the same room.
Avoid creative burnout.
Everyone is committed & focused on a single goal.
Real consumers testings in real-time.
Agnostic POV & clear boundaries.
Talabat was looking to develop a creative platform that will lead its campaigns throughout 2023 across 8 markets (UAE, Qatar, Kuwait, Bahrain, Oman, Jordan, Egypt & Iraq).
We conducted an in-depth quantitative & qualitative research across all markets, resulted in a deep Culture Guide, followed by a Sprint, in which the marketing & brand teams from all markets came together for 5 days with a single goal.
The experience was enriching, resulting in a clear platform and prototypes that were tested with consumers across all markets that validated the concepts.
The Arabian radio network - UAE’s largest radio network - wanted their presenters to improve their social media presence by creating engaging, entertaining, and relevant content across their personal social media, show’s social media & their respective station’s pages while maintaining the right tone of voice for each account. We were brought in to develop an in-depth, full day workshop to train the presenters.
We have been working with Google and Youtube for 6 years as a key regional partner in developing tools and workshops to elevate content and regional ad spend.
Sephora decided to elevate their top makeup artists and turn them into content creators, so we came in and conducted a workshop to train them on how to create relevant pieces content for various social media platforms.
